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About Ella Matthew

The birth of the Ella Matthew legacy began with a strong zeal for fashion along with a strong desire to style and cater to the young Nigerian female fashionista in need of a fresher approach to fashion. It began with a vision to dress the woman in need of style that would work hard at the office and out to lunch by day and on a date and out having midnight cocktails.

We’ve taken inspiration from major global fashion hubs across the world (London, New York, Paris, Milan, Lagos, Hong Kong) with an aim to leave nothing to be desired of our customers.

The Ella Matthew woman is Sophisticated. She takes pride in her appearance and is a trendsetter. Our ultimate passion is to make sure that she isn't found wanting in this department. We know that she doesn't necessarily have the time to go in search of these items so we bring our store experience to her desktop, to her mobile and to her front door.

1.1 Objectives

  1. To create an online shopping environment that caters to the fashion needs of the Technology Savvy Nigerian Woman.
  2. To become the number one fashion brand in Nigeria and achieve name recognition nationwide.
  3. To be an active member of the fashion community throughout Africa.

1.2 Mission Statement
Ella Matthew Ltd is committed to leading in the Nigerian Fashion Retail Scene ensuring that with best in class product quality, customer services and customer experience as a whole, every woman who visits will not want to leave without an Ella Matthew product.

We aim to do this by carrying an assortment of unique and beautiful styles and sizes to fit the very diverse group of young women in the country and by providing our customer with a premium personalized customer experience and ensuring that she always feels truly valued.

We plan to make available different categories of clothing and fashion accessories in the very near future but for now, we have available, Dresses, Blouses, Skirts, Trousers and Blazers. Check back frequently for updates on our products and services.

We hope you're inspired,
Lola Olusola,
Founding Director.